Truths in Digital Marketing

  • By Damion Stein
  • 25 Aug, 2016

3 Truths in Digital Marketing

truths about digital marketing

I just got finished waiting in line at a bank for over 25 minutes. I could write thousands of words about the inefficiencies of this particular bank, however I did some research on digital marketing while waiting in line with over 30 people. Here is what I saw:

Every single person waiting in that line had a smart phone. Young, Old, man, woman even a child had a smart phone and most of them were actively engaged on it. Now, unless your head has been in the sand the last 7 years this is not news, however the  smart device is changing e-commerce at a rapid rate and we are still in the infancy of the smart device age. If you own your own business this change in the digital market is important to how you attract customers online not only today but in the future.

Here are 3 truths about digital marketing moving forward:

1. Your  website is the most important tool for your business. With that being said, unless you are a huge e commerce company, you do not need to spend thousands of dollars on a super fancy website. However, stop using the free template websites. They do not help you attract customers online.

2. Your  website must be responsive and almost 80% of all websites are not. What does that mean? Most websites are non-responsive aka static which means that whether you look at a website from a mobile phone or a computer you will have the same experience. Nothing changes. All of us have experienced a website that does not fit into our phone. The words are small, we have to move around to read and find things we are looking for on the website. It is a frustrating process.  A responsive website adapts and fits perfectly into the screen depending on what device is accessing the website . The website responds to the device accessing it.

3. All websites need to be  search engine friendly and by a large margin most are not optimized to be found in Google, Yahoo or Bing and they do not track and record traffic to the website. There is coding that must be done by human beings in order for your website to be search engine friendly and do not assume that just because you bought a website that is comes ready to be found in the search engines. Most developers have no idea how to make a website optimized, the simply build pretty websites.

If you as a small business owner do not accept the reality of the 3 Truths listed above you will always be behind the technology curve and consistently be dominated by your competition online. The most important money a small business can spend is on a dynamic responsive optimized website that is “future proof” (which means as  technology advances your website advances to be responsive to the new technology).

See you online,

Noah Burford CEO  www.ebrandit.com

The Evolution of the Website

By Chelsea Gonzalez 22 Dec, 2016

Most micro and small businesses live month to month and have to be wise with how they spend their business dollars when it comes to marketing. It is one of the main reasons the scam SEO companies offering 10 keywords for $199 a month and guaranteed front page placement on Google are thriving. SEO companies feed on all small business owners’ hope and dream of attracting lots of customers online for cheap. Unfortunately, it does not work that way.

However, there is good news! Even the  small business can attract customers online but you must go about it the right way. Here are 3 keys to making the most of your money.

1. Make sure your  website has basic optimization and is built on the new  Dynamic Personalized Responsive Platform (DRP) . What does this mean for the non-tech business owner?

a. Basic optimization is simply setting the coding up on your website to tie your business to the key words people search for regarding your products. Surprisingly most website companies do not perform basic optimization on the websites they build for their clients. 

b. Make sure you website looks  awesome and fits perfectly on all smart devices new, old and devices to come.

2. Stop using these scam SEO companies. At eBrandit we use YP.com along with a team of highly paid white hat SEO specialists. It costs thousands of dollars a month for real SEO team we employ, however we pay YP.com pennies in comparison to generate leads. We are using paid traffic to help our organic rankings.

a. Forget about clicks… you want leads as a company owner.

b. Find a Google Premier Partner and get on a guaranteed lead program. They do all the work and you can give them a budget and they tell you how many leads you can expect.

3. The last and most important thing to remember is TRY. Most businesses are paralyzed with analysis of what to do and they end up doing nothing or very little. Get in the game. It all starts with your website.

If you would like more information about  eBrandit.com or Guaranteed leads via YP.com please email us  info@ebrandit.com or call us today at 855-414-8850. Start generating leads and traffic to an optimized website.

By Damion Stein 30 Aug, 2016

Here is a startling fact about the new digital age. Your website has less than 5 seconds to capture the attention of a prospective client. If you own a business chances are you are always looking for ways to convert visitors into buyers. We all have short attention spans and as consumers we want online businesses to get to the point and don’t waste our time right? RIGHT! So here are  3 things to remember when building or designing your website:

1. What problem are you solving for a visitor looking at your company? If I type in pizza it is typically because I have a problem that needs to be solved. I am either hungry or have other people that are hungry and I am visiting pizza websites to solve my problem. Follow these rules:

a. Be very clear on the first section visitors see with exactly what you do. There should be no guess work at all. I am amazed as I analyze our client’s websites how many companies fail miserably in this simple business doctrine. Tell your visitors what you do.

2. Do you have clear calls to actions on the PC version of your website and (most importantly) the smart device version of your website?  3 calls to action:

a. Phone number clearly displayed with a “ Call us” button at top of page.

b. Email address clearly displayed with an “ Email us” button at top of page.

c. “ Visit us” button that shows a clear way to physically come to your store if you are a brick and mortar type of business.

3Write great product descriptions. This is an art form and absolutely vital to any business wanting to attract customers online. This is important for a number of reasons:

a. Good product descriptions help solve a visitors problem. In the pizza example. A detailed description of types of pizzas you offer with mouthwatering pictures.

b.   SEO Gold. Content is king .  The better you write and the more descriptive you can be about your products and why they are unique the more the search engines will suggest you for key words.

c. Your  referrals will increase with good quality and to the point product descriptions.

Take this to heart it will help your business grow. See you online.

Noah S. Burford
CEO of eBrandit.com

By Damion Stein 29 Aug, 2016

Dynamic Responsive Personalized websites. Whatever happened to just a plain old website? The digital age of smart devices and an increasingly mobile society have changed the way we access information. And unfortunately, a lot of small businesses still have websites that were built to be viewed from desktop computers.

Something significant happened early this year in   January of 2015. Shopify published a report that for the first ever more ecommerce was done on smart devices than on PC’s.   The percentage of ecommerce done on smart devices is only going to increase. What does that mean to you as a small business owner trying to attract customers and grow your business online? You need to update your website for the new digital age.

Websites started out as simply a place for information about a company, its cause or products and services. In the 90’s and early 2000’s people would be sitting in a chair looking at a website from a computer. So having a   website full of content that must be read in order to get valuable informationwas fine back then. But now people are accessing websites while they are walking, running, skateboarding and I have even seen commercials of people buying products while surfing in the ocean!

In today’s age you do not have a lot of time to capture consumer’s increasingly short attention spans. Here are   3 basic tips   that will help you when building a website.

1. Get to the point quickly. In the first 5 seconds of a consumer looking at your website they need to know:
a. What problem you are solving
b. How to get a hold of you
c. Exactly what you do as a business

2. Make sure your   website is responsive   to all smart devices. This is huge. If your website does not fit perfectly into the screen with clear call to action buttons you are in trouble. The days of pinching, zooming and turning your phone sideways to view a website have come to an end.

3. Make sure you have basic optimization for your website. What does this mean:
a. Code it for the keywords associated with your business
b. Set up Google analytics
c. Make sure it is a responsive design so that if   fits on smart devices.

Websites have changed the way we do business and as a small business owner you need to change with the times.

See you online.

Noah Burford
www.ebrandit.com

By Damion Stein 25 Aug, 2016

In case you have not heard the digital landscape was changed by Google when the pre-announced that   if your website was not responsive by April 21, 2015, than it would be “Penalized” and your quality score will drop “significantly”. Google even went on to say that if you do not have a responsive website you will not be found in searches done using smart devices. This is important since most of all ecommerce is being done now by smart devices.

So what is a responsive website? A   responsive website adapts to the device   that is using it. Plain and simple. Here is a staggering statistic again from Google. 79% of all websites today are non-responsive. This means when you look at them from an iPad, tablet, android device or any other smart device the website is not optimized to fit the screen. Here is an example of a before and after of a website that went from static to responsive:

You can visit ww.ebrandit.com from your mobile device to see the difference.
This is a simple example of converting a   static site into a mobile friendly version, however the desktop site may still be static. The good news is:

1–  You can overhaul your entire website to make it dynamic and responsive. There is no way around it and the numbers do not lie. Most of us have old websites that need to be updated to change with future devices. If you are small business and you want to be found online. You need to update your website to a responsive platform.

2– It is not too late even though April 21st, 2015 is past. You can still fix the problem and restore your quality score.

3– It does not cost a lot of money to overhaul your website from static to responsive.

Check here to make sure website is mobile friendly in Google's eyes.

For more information visit www.ebrandit.com or call 855-414-8850 or email info@ebrandit.com

By Damion Stein 25 Aug, 2016

I just got finished waiting in line at a bank for over 25 minutes. I could write thousands of words about the inefficiencies of this particular bank, however I did some research on digital marketing while waiting in line with over 30 people. Here is what I saw:

Every single person waiting in that line had a smart phone. Young, Old, man, woman even a child had a smart phone and most of them were actively engaged on it. Now, unless your head has been in the sand the last 7 years this is not news, however the  smart device is changing e-commerce at a rapid rate and we are still in the infancy of the smart device age. If you own your own business this change in the digital market is important to how you attract customers online not only today but in the future.

Here are 3 truths about digital marketing moving forward:

1. Your  website is the most important tool for your business. With that being said, unless you are a huge e commerce company, you do not need to spend thousands of dollars on a super fancy website. However, stop using the free template websites. They do not help you attract customers online.

2. Your  website must be responsive and almost 80% of all websites are not. What does that mean? Most websites are non-responsive aka static which means that whether you look at a website from a mobile phone or a computer you will have the same experience. Nothing changes. All of us have experienced a website that does not fit into our phone. The words are small, we have to move around to read and find things we are looking for on the website. It is a frustrating process.  A responsive website adapts and fits perfectly into the screen depending on what device is accessing the website . The website responds to the device accessing it.

3. All websites need to be  search engine friendly and by a large margin most are not optimized to be found in Google, Yahoo or Bing and they do not track and record traffic to the website. There is coding that must be done by human beings in order for your website to be search engine friendly and do not assume that just because you bought a website that is comes ready to be found in the search engines. Most developers have no idea how to make a website optimized, the simply build pretty websites.

If you as a small business owner do not accept the reality of the 3 Truths listed above you will always be behind the technology curve and consistently be dominated by your competition online. The most important money a small business can spend is on a dynamic responsive optimized website that is “future proof” (which means as  technology advances your website advances to be responsive to the new technology).

See you online,

Noah Burford CEO  www.ebrandit.com

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